Mining contractor Redpath Australia has demonstrated its support for breast cancer awareness by taking a bright pink excavator, pink Rammer 4099 hammer and pink work wear to BHP Billiton’s Cannington mine in the hope of raising significant funds for research into the disease.
With generous employees more than happy to get into the spirit of things and support the cause, Redpath and BHP Billiton have broken away from the traditionally male dominated image of mining and formed an exciting new partnership with the National Breast Cancer Foundation (NBCF).
Redpath has volunteered to donate 10 dollars for every hour that the pink excavator is at work on the North West Queensland silver mine throughout 2013, with BHP Billiton contributing 10,000 dollars to the initiative.
The employees are also getting involved, with any worker who donates 50 dollars given a pink hard hat and work shirt to wear on site.
Redpath Australia’s marketing manager, Rhiannon Vines, says the response has been phenomenal. “Initially we weren’t sure how enthusiastic our workers would be about wearing bright pink to work,” Vines says. “But they have been incredibly supportive, with many volunteering and getting involved.”
Carole Renouf, CEO of the National Breast Cancer Foundation, is also grateful for the support from workers in such a male-dominated industry.
BHP Billiton Cannington’s Mining Superintendent, Shane Johnson, says he also saw the initiative as a great way to promote awareness of breast cancer, and the importance of research to help find a cure. “It’s initiatives such as this that provide an opportunity to promote health and community-based legacy projects in the local region,” Johnson concludes. “Hopefully the initiative will reach far and wide, and make a real difference where it’s needed most.”